ZEE CONTENT SALES BRINGS DRAMATIC ACTION AND RATES TO HONGKONG FILMART 2022 with new content for Asian markets
ZEE CONTENT SALES BRINGS ACTION AND DRAMATIC RATES TO HONGKONG FILMART 2022 – booming with an all-new bouquet of content for Asian markets –
— Ashok Namboodiri, Commercial Director – International Trade at ZEEL
MUMBAI, MAHARASHTRA, INDIA, March 13, 2022 /EINPresswire.com/ — Zee Content Sales, a licensing and syndication arm of Zee Entertainment Enterprises Limited (ZEEL), today announced the content showcase for Hongkong Filmart 2022. Zee Content Sales is currently home to one of the largest libraries of creative and broadcast entertainment content to the world.
Ashok Namboodiri, Commercial Director – International Trade at ZEEL, said, “We are looking forward to Hongkong Filmart 2022 as it marks the top market for the Asian region and this year we are bringing a strong mix of drama and action content for the Asian audience with new titles. While the consumer is increasingly spoiled for choice, drama and action genres remain popular and have seen a significant increase in demand over the past couple of years. Our stories are relatable and most adaptable to meet regional viewing appetites. We bring a power pack of Bollywood action movies and drama titles, such as: Squad, URI – The Surgical Strike, Rashmi Rocketand popular drama titles – Family Drama: Meet, Food & Lifestyle: Goan Gullies and our latest landmark offering, Kashibai Bajirao Ballal”.
The list includes family, food and lifestyle, and historical dramas that will satisfy the appetite for varied content and the films on offer meet the direct demand for thrillers and action. In the APAC region, the trend to experiment is growing and we have been nimble in adapting to these dynamic trends and continuing to deliver content as audience demand dictates.
Family drama: encounter
Despite her efforts to provide for her family, Encounter’s defiance of societal gender norms and her unethical job as a delivery agent make her a misfit girl in the eyes of her family.
Food and lifestyle: the ravines of Goa
Goa is known for its beaches, shacks, churches and seafood. But do you know about kitesurfing and dolphin conservation which are equally popular in Goa? Rocky and Mayur are all set for a journey of exploring uncharted Goa in their unique style. Local beach games, food and more while watching the most mesmerizing sunsets on pristine white sand beaches and a dose of Vitamin Sea.
Historical drama: Kashibai Bajirao Ballal
Protected and pampered as a child, Kashibai rises to the challenge and proves to be a capable administrator when her husband Peshwa Bajirao sets out to expand the Maratha empire.
STF Commando Bhim Rana and his team are tasked with protecting the granddaughter of a scientist who possesses the blueprint for a deadly cyborg program.
URI – The Surgical Strike (Action, Thriller)
The film is a dramatized account of the Indian Army’s retaliation for the 2016 URI attack. Major Vihaan Singh Shergill is a valiant soldier who excels in strategic operations. Vihaan’s brother-in-law Karan, who is also an army man, is killed in the attack on Uri. This incident prompts Vihaan to join the surgical strike operation and pull out all the stops to avenge the loss of his fellow officers killed in the attack on Uri.
RASHMI ROCKET (Sports, Drama)
Rashmi, a small-town girl, overcomes social barriers and becomes a national-level athlete. However, her career hits rock bottom when she is forced to undergo a gender test.