Forbes launches luxury real estate listing market
A new invitation-only housing listing platform hit the web last week. Forbes launched a luxury real estate listing platform that the company says will capitalize on its audience and “connect, educate and inspire wealthy potential buyers and sellers” about properties for sale around the world.
Forbes Global Properties will be led by Jeff Hyland, president and co-founder of luxury SEO site Hilton & hyland and Bonnie Stone Sellers, former CEO of Christie’s International Real Estate, who will also assume the presidency. Forbes Global Properties is owned and managed by brokerage firms, with an interest in Forbes.
“Forbes Global Properties is creating an unprecedented new sphere of influence for the world’s finest real estate,” Hyland said in a statement. “Unlike other branded real estate groups, Forbes Global Properties is not just an agent referral tool – it provides direct and measurable access to high net worth potential buyers through Forbes’ global media penetration.”
The Forbes Global Properties website will feature homes listed for at least $ 2 million, according to the company. There are currently luxury home listings available on the website around the world.
The network does not charge a referral fee, although members pay annual dues and membership is “only available to the 100 most elite brokerage firms in certain cities and second home destinations around the world.” While this is an invitation-only, Forbes said agents at certain non-member locations can promote homes on the platform.
As real estate professionals strategize on how to do business in the competitive and fast-paced housing market of 2021, they will discover the need for better tools to market their listings. Find out how brokers and agents are increasing the visibility of listings among rental properties, thereby attracting more clients in the new year.
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The Founding Member Brokerages are “established leaders” in the respective local luxury markets and have offices in more than 75 locations in the United States, Asia and Europe. Forbes Global Properties will be accepting new Dealer Members over the next few months after going through a “rigorous” verification process.
“Forbes Global Properties is not only a network of experts, but also a powerful consumer platform for the world’s most extraordinary homes, available to showcase distinguished properties in non-member markets as well,” Sellers said. in a press release. “We are creating the next evolution in real estate marketing and sales, delivering an incredibly unique value proposition to brokers and buyers and sellers of luxury homes.”
This year the the luxury housing market has boomed as workers in major cities retreated to vacation towns throughout the pandemic. In the third quarter of this year, luxury home sales rose 41.5%, the largest year-over-year change since 2013, according to Red tuna.