Brigantine, NJ will no longer be a “town of a surf shop”
Rootbeer Barrell Surf Shop was the main Legacy Surf Shop on Brigantine Beach from 1974 to 2018.
Before the advent of the Internet, Rootbeer Barrell Surf Shop had established its own 800 helpline. It was very advanced and forward thinking in those early days.
When you phone Rootbeer Barrell you hear a very cool Australian accent voice (ringing) announcing the weather and ocean forecast to the caller.
It provided a great international vibe to the local surfers.
Primal Surf Shop has been open since 2003. Their business overlapped for 15 years with Root Beer Barrel.
Primal Surf Shop is a family run boutique, owned by Michael and Susan Laielli.
As of 2018, Brigantine Beach has been a âone-stop shop for surfingâ.
But all that will change, with the opening of the âBrig Surf Shopâ, which will open its doors on Tuesday, February 1, 2021.
“Brig Surf Shop” is owned by Mike Fry.
Fry has planned many different layers of openings for his new store as the summer season approaches.
The initial regular opening of the âBrig Surf Shopâ on 2/1/22 aims to step things up for the first few months before the start of high season.
This will allow Fry to test their systems before the peak season arrives.
What I have learned over the years is that the âsurf communityâ is very tight-knit in nature.
They support each other in different ways. When needed, they come together and fundraise for those in need. It’s a great group of honest, philanthropic people.
I anticipate that Fry’s new store will be very well received in Brigantine and the surf community in general, because that’s their natureâ¦ and because Mike Fry is known as a great guy.
You can follow âBrig Surf Shopâ on Instagram and Facebook @brigsurf.
Fry is developing the Ecom website and portal at www.brigsurfshop.com.
You can follow Primal Surf Shop on Facebook and their site PSurf.com
My polite and supportive analysis on this matter also understands that the Laiellis are exceptionally good people.
Their Primal Surf Shop has now been under construction for two decades, giving them the status of a mature and successful establishment.
However, it will now be two surf shops about half a mile apart.
It’s a developing storyâ¦ come backâ¦ by the end of today we’ll be adding direct commentary from The Laielli’s and Fry.
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