Alterra Mountain Company and Dakine Unveil Exclusive Ikon Pass Collection | Business
DENVER – (BUSINESS WIRE) – October 21, 2021–
Further expanding their four-year partnership, Alterra Mountain Company and Dakine launch an exclusive, limited Ikon Pass collection. After equipping park workers with bikes and selecting winter mountain staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine will bring her tech gear to the Ikon Pass community on October 21.
The Ikon Pass collection will be available for a limited time only on dakine.com and will include touring gloves for men and women and the Heli Pro 24L backpack. A staple on the mountain for decades, the reliable and durable bags, bags and accessories from Dakine are perfect for Ikon Pass holders looking to explore and venture into the mountains during the upcoming winter season. This collection marks the very first collection of Ikon Pass snow gloves and backpacks created for the Ikon Pass community and adventure enthusiasts in North America.
“We are thrilled to be partnering with an outdoor industry leader such as Dakine, a brand that shares our passion for adventure, exploration and the mountains,” said Ryan Blanchard, Director of Brand Partnerships, Alterra Mountain Company. “As we head into the 21/22 winter season, we are pleased to offer the Ikon Pass community some unique premium products as they hit the slopes at one of our 47 Ikon Pass destinations in the world.”
“Dakine and Alterra Mountain Company share a fundamental goal: to help skiers and snowboarders have another ‘better day’ in the mountains. With that philosophy in mind, we’ve collaborated this season to create a special offering of backpacks and gloves for mountain use, ”said Pamela Levine, SVP for Dakine. “Dakine’s commitment to quality, sustainability and community are common values shared with the Ikon Pass brand and we pride ourselves on our trust as the backpack, glove and mitt of choice. “
To promote the launch of this new product collaboration, Dakine is offering several Ikon Pass branded packs and gloves, Dakine gear, as well as free lift tickets to select Alterra Mountain Company destinations. To enter the competition or purchase the Ikon Pass collection, visit https://www.dakine.com/collections/now-trending.
The year-round partnership between Alterra Mountain Company and Dakine will continue to expand, bringing events and activations to Ikon Pass destinations this winter, as well as outfitting a selection of mountain personnel with gloves and Dakine backpacks. Retail outlets are also being developed for Vermont, West Virginia, and California, where consumers can purchase premium Dakine mountain tech gear or lifestyle bags for travel and daily use.
The Ikon Pass is available now on www.ikonpass.com. Find out how to maximize your pass this winter with the Ikon Pass mobile app available in app stores.
About the Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort and Killington in Vermont; Windham Mountain in New York; Snowshoeing in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit in Snoqualmie, Washington; Mt. Bachelor in Oregon; Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area and Snowbird in Utah; Dolomiti Superski in Italy, Kitzbühel in Austria, Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the largest heli-skiing and heli-touring operation in the world. For more information, please visit www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-skiing operation, offering the Ikon Pass, the new standard in seasonal packages. The company owns and operates a range of leisure, hospitality, real estate development, food and beverage, retail and service businesses. Based in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is steeped in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s diverse family of playgrounds spans six US states and three Canadian provinces: Steamboat and Winter Park, Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoeing in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. The portfolio also includes Alpine Aerotech, a global helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors the uniqueness and authenticity of each destination and celebrates the legendary adventures and the lasting memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About Dakine
Founded in Hawaii in 1979, Dakine creates confidence packs and bags, accessories, apparel and outerwear for people who enjoy surfing, snowboarding, mountain biking, skiing, windsurfing, windsurfing, kitesurfing and travel. For more information, please visit www.dakine.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20211021005675/en/
CONTACT: Amélie Bruzat
The Ashima group
KEYWORD: COLORADO UNITED STATES NORTH AMERICA CANADA
INDUSTRY KEYWORD: SKI / SNOWBOARD SPORTS DESTINATIONS TRAVEL SPECIALTY OUTDOOR HOLIDAYS DETAIL
SOURCE: Alterra Mountain Company
Copyright Business Wire 2021.
PUB: 10/21/2021 10:45 a.m. / DISC: 10/21/2021 10:45 a.m.